Social recruiting becoming more popular among employers

By the time students gSocial recruiting and employersraduate from the Christian university they are enrolled in, they will have surely begun their job search. Some degree seekers may peruse online job listings, while others speak with experts from their school’s career services center. Oftentimes, recruiters make it easy for students and track down potential employees on social media websites.

However, more than just a few tech-savvy companies are turning to social recruiting to find talent these days. Based on the findings of a recent Jobvite survey, 92 percent of American organizations are now visiting websites like LinkedIn, Facebook and Twitter when they need to fill positions.

“The rise in social recruiting has allowed both candidates and employers an easier way to find the best match,” said Dan Finnigan, president and chief executive officer of Jobvite. “We continue to see social recruiting gain popularity because it is more efficient than the days of sifting through a haystack of resumes.”

Responses from more than 1,000 human resources and recruitment professionals revealed that while LinkedIn is used most often for social recruiting, two-thirds of companies now use Facebook, while more than half of participants head to Twitter.

Based on the results of this research, students may want to make sure their social media profiles are as professional as possible before graduating from the Christian colleges and universities they are enrolled in.

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